Value-Add Strategy

To enhance its appeal and create value for both residents and investors, Midtown Park, located in Tulsa, OK, is undergoing a comprehensive value-add strategy. The focus is on improving the property’s overall aesthetics, upgrading the units to modern standards, and optimizing operational efficiency.

The property renovations will include fencing the entire property and adding a digital camera system to improve safety, adding a community clubhouse and renovating the leasing office, addressing structural repairs like stairwells and railings, and paving the parking lot fix all cracks and potholes. 

Unit renovations will focus on upgrading all hardware and finishes with contemporary alternatives. Kitchens will be modernized with stainless steel appliances, refinished countertops, and new LVT flooring. Lighting and fixtures will also be upgraded to create a fresh, inviting atmosphere for residents.

On the operational side, Midtown park will benefit from improved property management team and a refreshed curb appeal to attract new tenants. Implementing digital marketing strategies will create new lead streams, while operational efficiencies, including RUBS (Ratio Utility Billing System), will help reduce costs and increase profitability.